Taking care of your blood pressure is as easy as 1, 2, 3, 4.

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AMERICAN HEART ASSOCIATION
Let’s say you’re short on time, short on attention span and you’re trying to get healthy. For African Americans, Native Americans and Latinx communities, DANCING is their favorite way to get into the groove. So getting down to lowering blood pressure will be as fun and catchy as a Tik-Tok dance.​

My role in this project was to lead the creative team as a client-facing strategy driven Creative Director that helped the client connect in more authentic ways to African-American, Latinx and Native-American consumers. Everything from guiding the director, music composer and talent with culturally sound problem solving.

Bonus points if you find all the "hidden" cultural nods!

COMPONENTS:
English and Spanish TV Spots, Radio Spots, Print Ads, Display Banners, Out-of-Home, Direct Mail Unboxing via Influencer Content, TikTik dance content, In-Office video.

Lead Creative Director: Susan Vargas
Art Director: Susan Vargas, Jorge Valdez
Copywriters: Gabriel Gonzalez, Dave Graddick

Director: Mike Ho
Production Company: Cinema Giants
Choreographer: Danielle Polanco
Music Production: Animal Music Studios