We’re celebrating
your coils, curls, zigs and zags.
All of your beauty.
All of your textures.
MUSEUM OF YOU FOR SHEAMOISTURE
The Museum of You positions SheaMoisture both as a champion for the “other” and an expert in actual hair, skin and body textures. It also highlights what gives SheaMoisture texture as a company — like its day-one supporters and the way it empowers communities. By connecting with Black creatives like Temi Coker, SheaMoisture can tell richer stories.
My role in this project was to help develop strategy, pitch business, and co-lead as Creative Director.
CD: Susan Vargas (Concept, Art, Technology)
& Jodeci Richards (Copy)
Agency: Uniworld Group
Client: SheaMoisture
There’s beauty in our textures.
When we come together,
we form one powerful tapestry.
In the pursuit of showing people how to make their hair and skin textures shine.
We also proposed a social media campaign that gave the opportunity
for Afro-Latinxs to reconnect with their heritage and take us on their Diaspora journeys
to places like Brazil, Colombia and Puerto Rico. In these spaces we could show
richer stories and heritages. #DriveForDiaspora
