Advertising Everywhere.
Shoppable Moments Happen.
Criteo Brand Refresh
Criteo’s technology helps advertisers, retailers, and publishers activate and monetize audiences everywhere shoppable moments happen.
My Global Creative Director role within the Brand & Content Team was as a strategic creative lead fostering design innovation for global cross-functional teams in Europe, Latin America, India and East Asia while also expanding brand equity through refresh initiatives. Additionally, I oversaw design implementation and scalability, as well as the development of compelling campaigns and marketing projects.
Teams and Vendors: Criteo Brand, Product / UI/UX and Social Design Teams, Nomographic, Kino Creative, Kaliber, Angel City Designs, Cheerful Twentyfirst, and others across the globe
Retrofitting a
Design System
Inheriting a logo without an established design system or visual brand equity presents the perfect opportunity to retrofit a concept and develop a matching design system. Inspired by the intriguing circle-shaped negative space within the logo, we created a range of captivating visual brand expressions. These expressions enabled wide self-promotion across markets and introduced a contemporary color palette, resulting in a dynamic and cohesive visual identity. Through seamless integration of creativity and strategic thinking, our endeavor effectively communicates the brand's essence and resonates with the target audience.
Teams: Executive Leadership & Brand Design
Projects Big and Small from Far and Wide
With robust brand and go-to-market needs from the brand’s headquarters in Paris and it’s remote offices and teams in New York City, Sao Paulo, Barcelona, Tokyo and Mumbai, the strong but nimble design team’s projects ranged from Times Square takeovers, Trend reports, C-Suite presentations and a template system including branded thank you notes and presentations and employer brand social and website redesign. Below are some of the highlights from our 200+ projects.
Executive Leadership & Product:
• CommerceMax Branding for Product Launch
Web Team:
• Company Website Redesign
Employer Brand:
• Recruiting Website Redesign
• Recruiting Social Campaign
Public Relations & Social Team:
• Template Design for Social
Field / Sales:
• Commerce Media Trends Campaign
• Global Holiday Shopping Trends Campaign
• Localization for India - Holiday Shopping Trends Campaign
Elevating Brand Design for Experiential
One of the most crucial and effective marketing efforts for the brand was its Experiential at CES, Cannes, Shoptalk, Adtech Tokyo to name a few. With the implementation of brand updates, the development of a design strategy that helped unify all events allowed for each execution to have its on story to tell.
Teams: Field Marketing, Sales, Experiential, Brand Design
Vendors: Nomographics, Cheerful Twentyfirst, AngelCity
