The real magic
is inside.

INTEL INSIDE 360°
FULLY IMMERSIVE GYROSCOPE EXPERIENCE
Intel makes the world’s fastest microprocessors that power the most cutting-edge devices. We wanted to make people feel this power by augmenting the world around them and transporting them into an exciting and electrifying new experience—inside the heart of a computer.

Through the mobile app Blippar, anyone could simply scan our ad placed online and inside electronic stores and jump into this immersive 360° experience, giving people a deep dive into what Intel’s latest processors are capable of.

My role in this project was ideation, user-experience
and art direction.

Agency: Leo Burnett
Client: Intel Processors