Unlock the Magic Within: Transforming Intel Processors into a Captivating AR Retail Experience

Inside Intel - Intel Processors

In this project, my team and I developed an innovative and immersive AR retail experience for Intel Processors. Our goal was to showcase the incredible capabilities of Intel-powered devices and engage shoppers in a unique and interactive way. Leveraging Blippar's marker technology, we created a captivating 360° gyroscopic experience that transported shoppers into the world inside the device.

To unlock the experience, shoppers could simply scan a bespoke wobbler attached to Intel-powered devices at John Lewis stores throughout the UK. This seamless interaction allowed them to explore the magic that Intel processors bring to computer users every day.

Art: Susan Vargas (Concept)
& Grethel Zarate
Copy: Tim Donakowski & Sasha Nechas
Technology Vendor: Blippar
Agency: Arc Worldwide / Leo Burnett
Client: Intel Processors