Mix Your Mood:
Inspired by the Sights, Sounds, and Flavors of Black Creators.
Mix Your Mood Campaign - Bombay Sapphire
Inspired by Bombay Sapphire's Stir Creativity campaign and the diverse Sights, Sounds, and Flavors of Black Creators. We've collaborated with brand-approved mixologists to create flavor packs for Bombay Sapphire Gin, embracing the eclectic palate of the black community.
Off-premise, we offer captivating point-of-sale materials, innovative gift set packaging, and a tech partnership with Shazam for a curated playlist. On-premise, select bars host lead-up events, featuring mixologists painting flavor onto mixed drinks. Join us to celebrate black creators, ignite creativity, and embark on a sensory journey.
Art: Susan Vargas
Copy: Yirayah Garcia
Agency: Uniworld Group
Client: Bombay Sapphire
Off-Premise Activations
Our point-of-sale pieces catered to various store formats, keeping a consistent connection to the painterly aspect of the Stir Creativity campaign. We showcased black artists' work while staying true to the brand's look & feel.
For end caps, we featured a branded Jerry Can gift set, offering all the essentials for creating mixologist-inspired drinks at home. In smaller liquor stores, we scaled down the design to a freestanding unit, gifting a corrugated boombox and enticing shoppers with a Shazam partnership for event music.
This project combined creativity, brand cohesion, and anticipation for the upcoming experiential activation.
On-Premise Activations
After building anticipation at retail, Bombay Sapphire takes the excitement from our retail displays to a whole new level. The surprise? An immersive event series, each experience bringing a unique Black story to tell.
The first, Mix Your Mood Cocktails and Cuts, delivers on a design and style themed affair made up of multiple themed rooms to journey through. The Bombay Barbershop manned by sought after local barbers, the Bombay Beauty Salon brings local nail art influencers and the Bombay Trunk Show celebrates Black fashion designers with a mixed media art approach that shows off their designs.
Each room with the backdrop of Afrobeats, Dancehall and Hip-Hop brought by renowned local DJs.
A room for every mood and always accompanied by Bombay Sapphire Gin, expertly crafted cocktails shaken or stirred by our mixologists for events that embody the essence of culture and creativity.