You’re not just
on the road to better.
You’re on the Avenue

AVENUE MENTHOL PACKAGING PROTOTYPE - ALTRIA
Sometimes all they give you is a name. And with that name they want a design that tells the story of where you’re headed. We were tasked with developing packaging design prototypes, with corresponding mood boards and key visuals that told a rich, culturally relevant multicultural story.

My role in this project was to establish a design process for the team, but also participate in developing creative.

Concept, Art Direction, Typography & Illustration:
Susan Vargas
Agency: Uniworld Group
Client: Altria