Why pay double,
when half is more?

Half Is More 360 Campaign
Reggie Award Winner

As the art director, I was given the challenge to not only design, but ideate the larger concept behind that quarter’s integrated campaign. My big idea, headline and art direction powered this successful campaign for over a year. delivering a hybrid, retail/branding TV, print and outdoor advertising for Cricket Wireless.

Creative Director: Gary Schotz
Art: Susan Vargas & Jesse Freese
Copy: Susan Vargas (Concept & Headline) & Ella Miller
Agency: TPN
Client: Cricket Wireless